Three years after the debut of its H2, Hummer is preparing to unleash its next major market launch – the all-new midsize H3.

Initial H3 units will hit U.S. dealerships in mid-May, with an introductory base price of $29,500 (USD). The H3 will make it to Australia in 2007. Timing for the Australian release is expected, by the Next Car Team, to be in the first half of 2007 and quite possibly making its Australian debut at the 2007 Melbourne International Motor Show.

When the H3 arrives in U.S. showrooms, Hummer will rollout ads focused on the vehicle’s authentic design, off-road capability and midsize dimensions.

“In a market full of ordinary SUVs, H3 is an extraordinary new presence,” said Susan Docherty, Hummer general manager. “Our marketing launch for the H3, will extend Hummers position in the market of being truly ‘Like Nothing Else’.”

The H3 marks the brand’s first entry into the midsize SUV market. For Hummer, a new midsize SUV means a new target customer and a new twist on its well-recognized ad campaign.

“H3 will appeal to a slightly younger and more diverse group of customers with a base price starting at $29,500 (USD) (plus taxes and charges) and a size that puts it in the heart of the midsize utility segment,” said Docherty. “Though more approachable, H3 is a serious off-road machine.....”

H3 advertising showcases the experiential nature of the brand and features a younger, more active H3 customer and highlights H3’s off-road performance through actual test-footage shot during the final stages of vehicle development.

H3’s introductory price includes standard equipment such as full-time electronic four-wheel drive, GM’s award-winning OnStar safety and communication system, and a 5-speed manual transmission, a first for Hummer. H3 is also covered by Hummer’s premium four-year/50,000-mile warranty plan.

H3 will be available with two optional packages – Adventure and Luxury. The Adventure Series includes key off-road performance equipment such as huge 33-inch tyres, a 4:1 electronic transfer case and locking rear differential. The Luxury Series includes amenities such as heated leather seats and a leather-wrapped steering wheel. The Adventure and Luxury series can be combined, as well, for a truck offering the best of both worlds.

Options such as four-speed automatic transmission, sunroof, XM Satellite Radio, 6-disc CD changer and Monsoon speakers are available throughout the complete H3 range.

Hummer general manager, Susan Docherty with the new Hummer H3

Our previous Hummer H3 article:

Hummer H3 Is Coming To Australia In 2007
7th April, 2005
General Motors announced overnight that the Hummer H3 will be assembled in South Africa, for world markets. Naturally, Next Car is the first Australian media outlet to publish the details ..... more