Holden confirm "Trax" is coming
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7th June, 2012
Holden has, this morning, confirmed it will expand its SUV line-up with
the local launch of an all-new small sport utility vehicle, the Holden Trax, in 2013.
GM's new Trax is a global car that will be sold in more than 140 markets around the world.
Executive Director of Sales, Marketing and Aftersales, John Elsworth said that the Trax would be an important entry
for Holden into the increasingly popular small SUV segment which has grown 57.3 per cent year to date over last year.
“Trax will deliver the flexibility, great fuel economy, advanced safety features and car-like handling that more
and more customers are looking for in today’s SUVs,” Elsworth said.
“This is another great example of Holden bringing the best new vehicles from GM’s global portfolio to Australia.
With cars like Trax we continue to deliver world-class vehicles that meet the changing needs of customers.”
Trax combines SUV toughness and small car convenience with a 'muscular' exterior design and a wide stance.
Eagled-eyed car enthusiasts may see a number of Trax models on Australian roads in the near future as Holden engineers
complete development work on the global programme.
Holden Director of Powertrain Engineering, Simon Cassin said Holden’s engineering know-how had been called upon to
work on this important model.
“Holden is well recognised within the GM world for our expertise in engine and transmission calibration and we are
very pleased to be involved in the development of this important vehicle,” Cassin said.
“We are working closely with the homeroom on global calibration work and of course making further refinements to
ensure Trax will be well suited to Australian roads and conditions when it arrives next year.”
The Chevrolet version of Trax will make its debut at the Paris Motor Show (France) in September 2012.
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