GM's new SUV commences production
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26th June, 2012
The first production units of GM's all-new sports utility vehicle began
rolling off General Motors Thailand’s (GM) production line in Rayong earlier this month. The production began with the
Chevrolet Trailblazer version. The model will also be built for the Australian market. It is due here during 2013, as the
Holden Colorado 7.
Chevrolet's range-topping LTZ model fitted with the 2.8-litre Duramax turbo-diesel engine was greeted by the
facility’s 5,200 employees, key suppliers and Chevrolet dealers from across Thailand. The Rayong plant is the first in
the world to build the new Trailblazer, which will be sold in Thailand and exported to more than 50 markets across
south-east Asia and beyond.
“The Trailblazer will be built in Thailand for Thailand, and soon also make its way into the rest of the world. And
delivery of the Trailblazer to our customers starts right now,” said Martin Apfel, President of GM Thailand/south-east
Asia.
Based on General Motors’ new global body-on-frame mid-size truck architecture, the seven-seat SUV features ride
comfort and handling dynamics for urban and highway driving, matched with off-road capabilities.
“Production is now getting into full-swing. Since May this year, we have added a third shift to our assembly and
powertrain plants,” Apfel said. “The increase in production isn’t just to meet customer orders for the
Trailblazer, but also to address increasing demand for the Colorado truck, which we have started exporting earlier this
year. At the same time, demand for other models is also growing. This will be a very busy year for Chevrolet.”
The Trailblazer will be available in seven exterior colours: Summit White, Black Sapphire, Sizzle Red, Auburn Brown,
Blue Mountain, Royal Gray and Switchblade Silver.
Stay tuned to Next Car for further announcement about the Holden Colorado 7 in due course.
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