|
|||||
|
Caprice Wins Best Luxury Car At Middle East Car Of The Year Awards
|
||||
GM Holden’s export vehicle, the Australian-built Chevrolet
Caprice, has won the Best Luxury Car Award at the 2006 Autocar Middle East
Awards. The judging panel praised the all-new Caprice which emerged
after three days of solid testing as a clear winner from the other finalists in
its class. The process undertaken by Autocar’s team of judges
involved three days and nearly 36 hours of analysing and testing. “The Caprice represents unbeatable value given its list of
standard features, size and that six-litre V8 engine,” Autocar Editor and chief
judge, Damien Reid said. “Given that it’s an all-new model, our judges were impressed by
the improvement in build quality, ride and overall refinement over the previous
model. As it was judged against its competitors the panel found this latest
version had retained many qualities which makes this style of car so popular to
Middle Eastern customers,” Mr Reid added. GM Holden despatched its first shipment of all-new generation
export versions of Commodore, Statesman and Caprice to its largest export
market, the Middle East, in September 2006. The cars, prepared as the Chevrolet Lumina and Chevrolet
Caprice, are exported throughout the Middle East as part of Australia’s longest
and largest automotive export programme. GM Holden Export Manager, Emma Pinwill, said receiving the
Best Luxury Car Award was an important milestone for GM Holden’s export programme
to the Middle East. “In 2005, more than 30,000 Holden vehicles were shipped to the
Middle East. These cars became major sellers, which enabled Holden to invest
$190 million in the development of the WM series." “So it is a great honour to be recognised in the Middle East as
our success there has supported GM Holden in taking the WM series to a whole new
level of design and engineering.” Ms Pinwill said. In 2005 Holden last year exported 60,518 vehicles around the
world, a record for GM Holden since its export programme started in 1954. Cars
were sent to every continent (except Antarctica). |
ABN 47106248033 |
All rights reserved. |