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Holden Cruze a Showroom Hit
The all-new Holden Cruze has shot to the top 10 of Australia’s best-selling vehicle list in only its first full month of sales. Sales figures for July released by the Federal Chamber of Automotive Industries show 1,982 Cruzes sold, making it Australia’s eighth best-selling car for the month. Cruze helped Holden achieve its best monthly sales result across the small car segment since June 2007 (3,128 vehicles) and the company’s highest monthly market share for 2009 (13.6 per cent). GM Holden Executive Director of Sales, Marketing and Aftersales Alan Batey said the figures demonstrate the promise of the new model as a genuine contender in the small car segment. “We have been delighted with the public response to the Cruze,” Mr Batey said. “It is early days for this car and for it to register such strong sales in its first full month in showrooms is promising for long-term appeal.”
“Cruze orders for the coming months remain exceptionally strong and we expect that demand to grow.” The Cruze first went on sale in June and has been progressively rolled out to dealerships across the country. It complements Holden’s Commodore which continues as Australia’s top-selling car this year. A total of 24,443 vehicles from the Commodore range have been sold year to date, including 3,856 last month. Mr Batey said Commodore sales remained solid as the company prepared for the introduction of an updated range in late September. The Model Year 10 (MY10) Commodore range will go on sale with the most fuel efficient Australian-built six cylinder vehicle in the market. Holden will deliver fuel and CO2 emissions savings through two new engines offering the state-of-the-art technology, Spark Ignition Direct Injection, a first for a locally-built vehicle. | ||||||||||||
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