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Seven Million Holdens
19th August, 2008 | |||
GM Holden’s seven millionth vehicle rolled off the production line on Sunday marking a record manufacturing achievement in
Australia’s automotive history. The milestone vehicle was a 60th Anniversary Commodore sedan, identified for dual fuel LPG fitment, delivering family car
benefits at small car fuel costs. The car highlighted GM Holden’s strategy to develop and offer a wide range of fuel saving and environmental technologies to
Australian and overseas buyers. The celebration to mark this significant event was held at GM Holden’s Vehicle Operations assembly plant in Elizabeth,
South Australia, with employees and guests including the Premier of South Australia, Mike Rann MP; Federal Minister for
Innovation, Industry, Science and Research, Senator Kim Carr; and GM Holden’s Executive Director – Manufacturing, Rod Keane. Mr Keane said the milestone was an important achievement and testament to GM Holden’s ability to succeed in a changing global
environment. “This is a proud day for every one of GM Holden’s 6,500 employees in Australia. It says so much about us as one of this
country’s largest manufacturing operations and most trusted brands,” Mr Keane said. “The next chapter in our history will see us delivering a wide range of energy solutions to meet varying consumer needs and
budgets. I believe manufacturing the next million vehicles will be one of the most dynamic periods of GM Holden’s rich history.” Holden built Australia’s first successfully mass produced car – the 48-215, in November 1948 at Fishermans Bend in Port Melbourne,
Victoria. Its one millionth car rolled off the line almost 14 years later. The Holden Commodore, launched in 1978, has been
Australia’s best selling car for the past 12 years. LPG is one of a range of alternative fuel and environmental technologies offered by GM Holden. Others include diesel, ethanol on
Saab, and Active Fuel Management which is planned for introduction on some locally-built Holden V8 models. The GM Holden plant at Elizabeth manufactures 43 models off six variants, including left and right hand drive, making it one of
the most flexible plants in GM’s worldwide operations. Almost 50 per cent of production is for export with GM Holden having exported
more than 800,000 vehicles since exports began in 1954. GM Holden Vehicle Production Milestones
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