The stunning Efijy, a contemporary expression of the 1953 FJ sedan, has featured in magazines, websites and television programmes around the world and its Middle East visit will further establish its global popularity.

Richard Ferlazzo, GM Holden’s Chief Designer who designed and helped build the show stopper, will also make the Middle East journey. He said it was fantastic that Efijy had another opportunity to be displayed on a world stage.

“This car exists purely for automotive entertainment, so it’s very gratifying that it gets to be showcased around the world like this,” Mr Ferlazzo said.

“The Middle East is Holden’s largest export market and has always had a very keen interest in cars. It’s exciting to see that the same level of enthusiasm shown in Australia for Efijy has been replicated in all parts of the world.”

Efijy will be joined by concept cars such as the forward-thinking Chevrolet Volt plus the brand-new Saab 9–3 convertible, Cadillac Escalade Middle East Special Edition, Hummer H3 Open Top and the 1959 Cadillac Eldorado.

GM Holden will also have some involvement in other concept cars. The Chevrolet Camaro and Chevrolet Lumina CSV CRS were also penned by Holden designers and will be showcased at the event.

Terry Johnsson, President of General Motors Middle East Operations, said this event was a tribute to style and a celebration of GM’s design renaissance.

Designing Efijy was a passionate side project for some Holden Design team members and a real labour of love for all those involved.

The radical pillarless custom coupe boasts a 480-kilowatt, supercharged six-litre V8 engine, Chevrolet Corvette underbody and state-of-the-art automotive technology throughout.

The Efijy concept car was first unveiled at the Sydney Motor Show in October 2005 and has since gathered a growing legion of enthusiasts wherever it has been displayed.

This head-turner has received world wide recognition including the prestigious title of 2007 North American Concept Car of the Year by South East Automotive Media Organisation (SEAMO). It was also described as ‘probably the most beautiful concept car ever’ when it was named Hot Rod of the Year by the influential Hot Rod magazine in the United States.