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GM Sells 9 Million Vehicles In 2006
19th January, 2007 | ||||
General Motors sold 9.09 million cars and trucks around the world in 2006,
according to preliminary sales figures released this week. It marked the third time
(2006, 2005 and 1978) the world’s largest automaker has sold more than 9 million
vehicles in a calendar year. In the year 2006, global sales were down less than 1 percent from the 9.17
million vehicles sold in 2005, reflecting a number of factors. “GM had some notable sales successes as we continued to expand
in key growth markets around the world in 2006,” John Middlebrook, GM vice
president, Global Sales, Service and Marketing Operations said. “In 2006,
we saw 18 percent growth in the Asia/Pacific region and 17 percent growth in
the Latin America, Africa and Middle East region. We’re also seeing improving
results in Europe where we sold more than 2 million vehicles for the first
time.” The expansion of GM’s four global brands – Chevrolet, Hummer,
Saab and Cadillac – is showing concrete signs of success. Global sales of GM’s value brand, Chevrolet, were 4.3 million
vehicles compared with 2005 sales of 4.37 million. Chevrolet showed growth in
all three regions outside North America, with the strongest performance in the
Latin America, Africa and the Middle East region, with an additional 19 percent
(144,000 vehicles) delivered over the 2005 level. Chevrolet also performed well
in the Asia/Pacific region, which also was up 19 percent. There was a 15 percent
increase in Chevrolet sales in Europe, compared with 2005. The Chevrolet Aveo
(known as Holden Barina in Australia) helped Chevrolet field a strong competitor
in the very competitive global small car market. GM also retains its strong truck portfolio, evidenced by Hummer
sales that grew nearly 34 percent globally in 2006, with 82,000 vehicles
delivered, compared with 61,000 in 2005. This performance was paced by the
continued strength of the midsize H3. While much of this growth was in the
United States (up 26 percent), Hummer also saw significant expansion in Mexico
and Canada. Saab’s 2006 global sales set a record at more than 133,000
vehicles. Saab had its highest sales volume ever in Europe, exceeding 90,000
vehicles and record sales in Spain, Belgium and Canada. Cadillac posted a sales increase outside of North America last
year, thanks to 22 percent sales growth in Europe. Global sales highlights include: Several of GM’s regional brands also experienced notable growth in 2006. Opel and Vauxhall sold 1.6 million vehicles, growing share in 14 European markets. The brands achieved segment leadership with Meriva and Zafira – in the monocab segment – and second position with Astra in the popular compact segment. Saturn sales in the United States and Canada were up 5 percent compared with 2005, largely on the popularity of the new 2007 Aura, Sky and Vue Green Line Hybrid. Saturn expects stronger sales this year as it continues the launch of the Outlook crossover and welcomes the Ion replacement, the European sourced Astra.
GM Holden sold 147,000 vehicles in 2006 and the brand strengthened its second-place position in Australia as the Commodore remained that country’s best-selling car for the 11th consecutive year. As GM executes the North America turnaround plan, much media attention has focused on the global sales horse races between GM and its competitors. “Being the largest car company in the world can’t be a focus, it has to be a by-product of giving people in each market the vehicles they really want. GM enjoys that position today,” Middlebrook said. “GM employees remain focused on delivering cars and trucks that lead in design, quality and technology. We believe our newest products reflect that commitment. But no-one should question our continued resolve to compete head-to-head with every automaker.” Note: Global sales results are based on preliminary numbers reported. |
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