Ford's updated Focus due in August
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6th July, 2012
Ford's Focus is undergoing a variety of enhancements, among them new
connectivity features with the introduction of SYNC and the availability of the Active City
Stop2 accident avoidance system, a segment first in a vehicle under $40,000.
General Marketing Manager, Ford Australia, David Katic said; "Focus has always been a rewarding car to drive with
its smart technologies and engaging dynamics. Now with additional technologies available such as Active City
Stop2 and Ford SYNC, Focus offers customers safety and a level of connectivity previously only
available in premium vehicles."
"With improved safety, technology and fuel economy, we are confident more customers will find the stylish Focus the
smart choice," Katic said.
Improved fuel economy
Focus now boasts active grille shutters across the range. Active grille shutters improve aerodynamics by closing to
reduce drag at higher speeds and opening again to reduce under-bonnet temperatures at lower speeds. Active grille
shutters, along with optimised engine under-shielding and wheel deflectors help reduce drag and increase fuel efficiency
without compromising performance.
Reduced drag as well as minor engine enhancements sees fuel economy improve from 7.2 l/100
km1 to 6.6 l/100 km1 on the 2.0-litre petrol direct injection
equipped Trend and Sport models with manual transmission. Diesel models see an improvement from 5.5 l/100
km1 to 5.4 l/100 km1.
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Active City Stop
A feature usually only found in premium vehicles, Active City Stop2 is offered for the first
time on a C-segment vehicle (under $40,000) as part of the optional Sports Executive Pack on Focus Titanium. Ford Focus
is the first Ford vehicle to be fitted with the company's Active City Stop2 technology.
"Active City Stop2 is recognised as an advanced safety feature by Euro NCAP and we've worked
hard to make it available for our customers," Katic said.
"Safety is a key pillar of the Ford brand and we are proud to bring this technology to Focus in a segment
first."
Active City Stop2 is a collision-mitigation system that monitors the road ahead for
stationary traffic and then brakes automatically if its sensors detect the vehicle in front has stopped unexpectedly.
At speeds up to 30 km/h, Active City Stop2 scans the area ahead of the car for possible
obstacles. If the car determines that a collision is likely, the brakes are pre-charged. If the driver remains inactive
(no steering or braking input), the car applies the brakes automatically.
Ford SYNC
Ford SYNC is an advanced software platform that provides hands-free, voice-activated in-car connectivity and is now
standard across the Focus range. This system allows customers to connect a compatible mobile phone or digital media
player to their Focus via Bluetooth®4 or USB. Key SYNC features include:
- Automatic phone book download: When connected to a compatible phone, SYNC automatically downloads the names
and numbers stored in the phone making them available via voice commands, removing the need to make individual voice-tags
for contacts.
- Voice-control your phone: Use SYNC to answer a call with the push of a button and make a call with the sound
of your voice. SYNC also includes the same features offered on many phones, including caller ID, call waiting, conference
calling, caller log, contact list, a signal strength icon and a phone battery charge icon.
- Voice activated music: Use SYNC voice commands to browse the music collection on a compatible digital media
player, mobile phone or USB drive by song title, album, artist and genre using simple voice commands such as “play artist
Susan Boyle”. If you are listening to something on your media player and cannot remember the name of the song or who it
is by, just ask “What’s this?”
- Listen to texts5: Use SYNC voice commands to read incoming text messages and even
translate commonly used abbreviations and emotions such as LOL and :-). This feature is mobile handset
dependant.
Katic said as well as voice commands, SYNC can also be operated via steering wheel-mounted controls, ensuring eyes are
on the road and hands are on the wheel at all times.
"Our customers can now enjoy the added functionality, connectivity and safety SYNC offers in Focus," Katic
said.
Launched in overseas markets as early as 2007, SYNC has enjoyed a huge uptake globally with more then three million
Ford Motor Company vehicles running the system.
The enhanced Focus range
The Focus range continues as a four-tier model line-up:
- entry-level Ambiente (hatch and sedan)
- mid-series Trend (hatch and sedan)
- dynamic Sport (hatchback only)
- high-tech luxury Titanium (hatch and sedan)
Ambiente
The entry-level model to the Focus range will offers SYNC, active grille shutters, ECO mode, body coloured door
handles and new 16-inch wheel covers.
Trend
In addition to the Ambiente level of specification, Trend gains a rear badge and continues with its feature list
including cruise control, front fog lights and alloy wheels.
An optional Convenience Pack is available on Trend with auto headlights, automatic rain sensing windscreen wipers,
auto-dimming interior rear-view mirror and 'follow me home' lighting. The recommended price of the Convenience Pack is
$300.
Sport
Additional to the features available on Trend, Sport gains rear-view camera, new alloy wheel design, new Sports
Styling Kit and rear badge.
Key features that continue on the Focus Sport include sports suspension, 17-inch alloy wheels, sports front seats,
dual zone climate control and navigation.
Focus Sport includes all of the Trend's optional Convenience Pack features – auto headlights, automatic rain sensing
windscreen wipers, auto-dimming interior rear-view mirror and 'follow me home' lighting – as standard equipment.
Titanium
As the range topper, Titanium features the very latest innovative technology and contemporary luxury. New to the
comprehensive standard equipment list is rear-view camera, leather trimmed seats, new Sports Styling Kit and rear
badge.
Standard equipment on Focus Titanium includes Active Park Assist, Ford Smart Key keyless entry system and Ford Power
start button, satellite navigation and 18-inch alloy wheels.
Buyers looking for some added luxury and the latest technology can specify the Sports Executive Pack, which is only
available on Titanium and has a recommended price of $2,300. This includes:
- Active City Stop
- Adaptive Cruise Control
- Bi-Xenon headlights with LED position lamps and static cornering lamps
- Power tilt/slide sunroof.
A refreshed colour palette will also be available. Candy Red will now be available across the range while two new
colours have been added - Winning Blue and Ingot Silver.
myFord Capped Price Servicing3
As with all Ford vehicles built since 2007, Focus offers customers peace of mind with myFord Capped Price Servicing
on all models. With MyFord Capped Price Servicing, Ford will publish the maximum price payable for a standard A or B
service at a participating Authorised Ford Dealer.
For example, the maximum amount a customer who owns an LW Focus 1.6-litre petrol would pay at a participating Dealer
for the first 15,000 km service is $310. The maximum cost of an LW Focus 2.0-litre diesel for the same service is $350.
Every retail or small business vehicle serviced under MyFord Capped Price Servicing is covered by a 12 month renewal of
MyFord Standard Roadside Assistance from the log book service date (RRP $90).
Ambiente, Trend and Sport boosts value for customers with more standard equipment offered at the same competitive
price. Titanium models with new high-value standard equipment including leather trimmed seats, reversing camera and
Sports Styling Kit see a price increase of $750.
On sale in August, the enhanced Focus is a key element of the Ford product portfolio in Australia.
2012 Ford LW MK2 Focus range
|
|
Engine |
Transmission |
Manufacturer's List Price* (MLP*)
($*) |
|
Hatch |
|
|
|
|
Ambiente |
1.6L Duratec Ti-VCT |
5-spd manual |
21,990* |
|
6-spd PowerShift auto |
24,290* |
|
Trend |
2.0L GDi Ti-VCT |
5-spd manual |
24,490* |
|
6-spd PowerShift auto |
26,790* |
|
2.0L Duratorq TDCi |
6-spd PowerShift auto |
30,500* |
|
Sport |
2.0L GDi Ti-VCT |
5-spd manual |
27,890* |
|
6-spd PowerShift auto |
30,190* |
|
2.0L Duratorq TDCi |
6-spd PowerShift auto |
33,690* |
|
Titanium |
2.0L GDi Ti-VCT |
6-spd PowerShift auto |
33,840* |
|
2.0L Duratorq TDCi |
37,340* |
|
Sedan |
|
|
|
|
Ambiente |
1.6L Duratec Ti-VCT |
6-spd PowerShift auto |
24,290* |
|
Trend |
2.0L GDi Ti-VCT |
6-spd PowerShift auto |
26,790* |
|
2.0L Duratorq TDCi |
30,500* |
|
Titanium |
2.0L GDi Ti-VCT |
6-spd PowerShift auto |
33,840* |
| Options |
|
|
|
|
Convenience Pack (Trend)
- Auto headlights
- Auto rain sensing windscreen wipers
- Auto-dimming interior rear-view mirror
- 'Follow me home' lighting
|
300 |
|
Sports Executive Pack (Titanium)
- Active City Stop
- Adaptive Cruise Control
- Bi-Xenon headlights with LED position lamps and static cornering lamps
- Power tilt/slide sunroof
|
2,300 |
NOTES:
* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as
on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are
the specifications.
1 Figures obtained from controlled tests using ADR 81/02. Actual fuel consumption will
depend on many factors including driving habits, prevailing conditions and the vehicle's equipment, condition and use.
2 Only available as part of optional Sports Executive Pack on Focus Titanium.
3 MyFord Capped Price Servicing available from Participating Authorised Ford Dealers for
Ford vehicles built from 2007 for up to 6 years or 105,000km, whichever comes first.
4 Bluetooth® is a registered trademark of Bluetooth SIG Inc, and
is used under license.
5 Please note that local laws may prohibit the use of this feature while driving. Drivers
should check their local road rules before using the feature.
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