Compelling value for Ford's 50th Anniversary Edition Falcons
12th July, 2010
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Ford Falcon XR6 Turbo 50th Anniversary Edition
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Ford Australia has announced the pricing structure for
its range of Falcon 50th Anniversary models, which are being produced to mark an extraordinary half
century of success.
Falcon, the longest running vehicle name in Australian motoring history, celebrated its 50th
anniversary on 28th June, half a century after the first XK series Falcon rolled off Ford Australia's
Broadmeadows production line to begin the Falcon legend.
Production of the special 50th anniversary models commenced during June and the first vehicles
have now started arriving in dealerships around the country, with each model featuring unique
exterior design elements, exclusive interior finishes and additional standard equipment.
All six models in the 50th Anniversary range present a compelling value proposition for customers
eager to be a part of Falcon's 50th birthday celebrations.
"With a host of additional equipment at no extra cost and some very sharp drive-away price
points, we expect these unique vehicles will prove extremely popular with both new and existing
customers," said Ford Australia Vice President Marketing, Sales & Service, Beth Donovan.
"In fact the response to the 50th Anniversary programme to date has been so positive that we
are already looking at building additional vehicles to ensure we can satisfy demand."
The pricing for the Falcon 50th anniversary range, which includes G Series and XR models, is as
follows:
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Model |
Drive away price |
Total value Falcon 50th package1 |
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Sedan |
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Falcon XR6 50th Anniversary (6M) |
$36,950 |
$11,249 |
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Falcon XR6 Turbo 50th Anniversary (6M) |
$45,950 |
$12,199 |
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G6E 50th Anniversary (6A) |
$47,950 |
$10,237 |
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G6E Turbo 50th Anniversary (6A) |
$54,950 |
$11,980 |
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Ute |
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Falcon XR6 50th Anniversary Ute (6M) |
$32,950 |
$9,516 |
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Falcon XR6 Turbo 50th Anniversary Ute (6M) |
$38,950 |
$10,521 |
NOTE: 1 Represents combined value of lower price point, additional equipment & drive-away
pricing, compared to MLP on standard model.
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Option |
Option Price |
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ZF 6-speed automatic XR6 |
$1,000 |
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ZF 6-speed automatic XR6 Turbo |
$2,000 |
"The total value equation is different for each 50th Anniversary model, but it ranges from just
over $9,500 to more than $12,000 of added value at no extra cost," Ms Donovan said.
"Indeed the recommended offer price on these special edition models is actually lower than the
Manufacturer's List Price of the core vehicle on which they are each based, so we're offering
customers a compelling proposition and unique opportunity to really share in the 50th birthday
celebrations for Falcon."
"The XR6 Turbo 50th Anniversary, for example, offers customers over $12,000 of net retail value
compared to the regular XR6 Turbo. With more than $6,000 of additional equipment and unique
commemorative features at no extra cost and an incredible $45,950 recommended drive away price point,
it represents a truly exceptional value story."
Production of the Falcon 50th Anniversary range will run from June through until October, ensuring
customers have every opportunity to join in the Falcon celebrations and become one of the almost 3.5
million Ford Falcon sedan customers that have shared in its 50-year history.
Falcon not only holds a special place within Ford Australia and the broader Australian automotive
industry, but it is also unique within the Ford Motor Company globally.
Falcon is the longest running car nameplate still in production in the 107 year history of the Ford
Motor Company, while across all vehicles it sits behind only the legendary F-Series, which was first
introduced in 1948, and the Lincoln Continental, which was produced from 1939-2002.
On a true global scale, Falcon also ranks among the longest running nameplates anywhere in the
automotive world, with just a handful of vehicles in continuous production for longer or that
commenced production earlier and are still being produced today.
Falcon XR 50th Anniversary
The Falcon XR 50th Anniversary sedan models will feature unique "Dark Stealth" colour accents on the
upper and lower grilles, fog lamp bezels and rear bumper insert, and "Medium Stealth" accents on the
alloy wheels, along with high series side mirrors with integrated indicators and G6-spec tail lamps.
Bespoke anniversary features for the exterior include "XR50" badging, XR50 body stripes and a "50th
Anniversary" mudguard feature, while on the inside there is an embroidered XR50 logo on the seats, XR50
carpet mats and door scuff plates, and 50th Anniversary instrument cluster graphics.
Other highlights include special interior trim on the centre console, Interior Command Centre (ICC),
instrument panel and front door spears, along with standard dual zone climate control and high series
sports leather steering wheel.
Features specific to the Falcon XR6 50th Anniversary include new partial leather seat trim and
18-inch XR alloy wheels with the detail accent treatment.
Unique Falcon XR6 Turbo 50th Anniversary features include new leather-detailed seat trim, premium
audio system, reverse sensing system and 19-inch XR alloy wheels with striking, full colour accent
treatment.
Falcon XR 50th Anniversary Ute models receive the same list of exterior and interior appointments,
respective to their sedan counterparts, with the exclusion of sedan-specific items the rear bumper
insert, high series side mirrors, 50th Anniversary mudguard feature and G6-spec tail lamps, as well as
reverse sensing system on the Turbo model.
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A new exterior paint colour will be introduced in conjunction with the release of the Falcon 50th
Anniversary range called "Sunburst", the new XR hero paint will be the launch colour for the XR 50th
Anniversary models.
Sunburst is an intense and saturated effervescent burnt orange with metallic orange/gold highlights
it will be also be available on the regular Falcon XR6 and XR6 Turbo models.
Ford G Series 50th Anniversary
G Series 50th Anniversary models also feature unique accent colour treatments with "Medium Stealth"
touches on the upper and lower grilles, and rear bumper insert, plus "Light Stealth" accents on the fog
lamp bezels and alloy wheels.
Bespoke anniversary features for the G Series models includes new leather detailed seat trim with
embroidered "50th Anniversary" logos, 50th Anniversary badge, mudguard feature and carpet floor mats,
along with special interior trim on the centre console, ICC, instrument panel and front door spears.
Additional equipment extends to standard fitment of a satellite navigation system with Suna Traffic
Channel and G Series 19-inch 10-spoke alloy wheels with detailed accent treatment.
Production of XR6 50th Anniversary sedan models commenced in June, while other models will be
introduced progressively, with G Series 50th Anniversary models arriving later this month.
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