8th March, 2005

Ford Australia has added more value to its line-up of Falcon Utes with the release of three special edition models at the 2005 Melbourne International Motor Show.

Heading the line-up is Ford's latest performance utility – the Falcon XR Magnet Ute.

"The XR Magnet provides the ultimate mix of a two-door sports vehicle with the versatility of the Australian-designed Falcon utility," said Falcon Ute Marketing Manager Damon Paull.

"XR Magnet is perfect for those customers wanting even more value from a vehicle combining the superb performance and eye-catching looks of the best-selling XR Falcon Ute range.

The XR Magnet is based on the XR6, XR6 Turbo and XR8 Ute models and comes complete with XR sports leather seats, a Momo sports steering wheel, 18" alloy wheels and unique 'Magnet' decals.

Total value of the added extras is $3690, with recommended retail pricing for the XR6 Magnet starting at $35,415*, representing a $1000 premium over the recommended retail price of the XR6 Falcon Ute.

Another addition to the Falcon Ute range, the Tradesman special edition ute represents exceptional value for money.

Based on the Falcon XL cab chassis, the Tradesman comes complete with stylish 16-inch alloy wheels rated to one-tonne, unique Tradesman decals and the choice of an aluminium tray or $1000 towards a custom tray.

With a recommended retail price of just $27,095*, the Tradesman pack offers $2680 worth of added extras at a premium of just $500 over the recommended retail price of a regular Falcon XL cab chassis ute.

The Falcon SE is the ideal ute for the recreational or 'dual purpose' buyer wanting a vehicle capable of handling anything a tradesman dishes out in his working week, and equally adept at fulfilling his recreational needs on the weekend.

Based on the XL styleside box, the Falcon SE includes sporty one-tonne rated 16-inch alloy wheels, air-conditioning and unique SE decals.

The SE pack features $3540 of added extras at a premium of just $500 over the recommended retail price of a regular Falcon XL styleside box ute, bringing the recommended retail price to $27,670*.

"Falcon Ute has always represented outstanding value as a rugged workhorse that is also extremely capable as a weekend getaway vehicle," said Paull.

"Its mix of innovative supercab design, the availability of six-cylinder, V8 or E-Gas engines, and the option of manual, floor shift automatic or column shift automatic transmission make the Falcon Ute Australia's ultimate light commercial vehicle.

"On sale from April to July, the XR Magnet, Tradesman and SE utes represent outstanding value for money," Paull said.

* Excluding dealer delivery and statutory charges

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