8th November, 2005
The automobile sector of Fiat Group and Ford Motor Company announced yesterday
that they have signed a definitive agreement to cooperate on the joint
development and production of vehicles in the European small car (sub-B)
segment.
The outcome of this project will be the delivery to the European market of two
highly differentiated vehicles; small cars with exterior and interior design
that are true to the individual parents' brand identities.
The two vehicles planned for development, the new Fiat 500 and a replacement
for the current Ford Ka, will play a significant role in each
company's European product range. Fiat and Ford are highly experienced in the
development of successful small cars in Europe. By working together, the two
companies will benefit substantially from reduced development costs and
economies of scale in manufacturing and component sourcing. The result will lead
to better value and increased quality for customers, while retaining the brand
characteristics of each vehicle.
Fiat and Ford are already working jointly on the development of the new
vehicles. The current Fiat Panda platform will be the basis for the development
of the new cars, which will be manufactured in Fiat's existing Tychy facility in
Poland, where Ford engineers will contribute to the development of their models.
The vehicles will use Fiat powertrains built in Poland and Italy.
"The strategic cooperative agreement with Ford represents another milestone
in our strategy that calls for targeted alliances aimed at sharing financial and
industrial resources on new products and platforms," said Sergio Marchionne, CEO
of Fiat Group and Fiat Auto. "It is consistent with successful ventures
established with major partners, including PSA Peugeot Citroën and Suzuki, and
current discussions with the Indian group Tata Motors."
Marchionne added: "As far as Fiat is concerned, the partnership with Ford is
relevant fourfold: the decision to manufacture the new cars at Tychy is a clear
vote of confidence and trust in our Polish plant; the joint development of the
new cars bears witness to the flexibility of the highly successful Fiat Panda
platform; and the alliance represents a win-win industrial opportunity for both
parties. Finally, I am pleased to say that the much awaited future Fiat 500 will
further enhance our brand identity as it represents both an icon in the history
of our Company, and of the motor industry."
"We fully intend to replace the Ka with a similarly iconic model," said John
Fleming, Ford of Europe President and CEO. "Fiat is the ideal partner for us in
this particular project, as they are acknowledged as having been for many years
one of the world's leading manufacturers of small cars. The decision to combine
forces with Fiat in this highly competitive area gives us the opportunity to
minimise unit costs, while developing highly competitive products which will be
true to our respective brand values."
The new products will go on sale in the 2007-08 period. Projected annual
volume will be around 240,000 units, divided evenly.
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