The idea of this concept is to devise an affordable Dodge sports car which merges the Dodge brand cues of bold design and powerful performance with an open-air “fun-to-drive” attitude.

The exterior design is therefore simple and typically Dodge – muscular lines and 19 inch aluminium wheels, the signature Dodge crosshair grille together with headlamps that aim to accentuate the grille to produce a very aggressive look.

Peter Lambert, Managing Director of Chrysler Group said: “You might think that American cars always have to be big – but with the Hornet concept and now the Demon Roadster, Dodge has rewritten the rules for cool American car design. The Dodge Demon gives a taste for a potential future roadster that could sit alongside the Caliber and the Nitro and Avenger cars that we will launch later this year.”

The concept is powered by a 2.4-litre petrol engine, capable of producing 128 kW of power and 224 Nm of torque.

History reveals concept cars displayed by the Chrysler Group at major motor shows (and the Geneva Motor Show is definitely a major motor show) quite often make it to production. Our Editor's view is that the Dodge Caliber and Dodge Nitro are quite uninteresting. Therefore, his view is that the Dodge Demon roadster will add a great deal of interest to the offerings available in Dodge dealerships.

PRELIMINARY TECHNICAL SPECIFICATIONS

Dimensions are in millimeters unless otherwise noted.