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Chrysler For 2008 SEMA

 

16th October, 2008

Each year, in Las Vegas, USA, the American automotive "after market" industry demonstrates and celebrates its success with a massive 'industry only' event. The giant exposition attracts industry players from around the world. Numerous vehicle manufacturers develop 'one-off' vehicles for display, to attract the attention of customisers, tuners and others to the potential of their products. The vehicles may only be a distraction though, as most of the show, known as "SEMA", is occupied by component or equipment suppliers.

In this article, the products of Chrysler LLC developed specifically for SEMA are featured.

Dodge Challenger SRT10 concept (copyright image)

Dodge Challenger SRT10 Concept

The opportunity for SRT engineering to “one-up” itself comes to fruition with the 2009 Dodge Challenger SRT10 Concept. Power for the 2009 Dodge Challenger SRT10 Concept comes from the Dodge Viper 8.4-litre, all aluminium V-10 engine with 600 horsepower and 560 lb. ft. of torque. This new concept delivers the well known SRT credo of benchmark performance. The Dodge Challenger SRT10 Concept includes a fresh coat of Tornado Red paint with a carbon fibre boot lid and bonnet. The “shaker” is a nostalgic representation of the 1970 Plymouth Hemi Cuda, giving the 600-hp Viper V-10 engine room to breathe. Brakes have been upgraded and Bilstein® shocks at all four corners improve handling balance. The interior boasts sport seats and carbon fibre accents throughout and, of course, true to the Viper-powered vehicle lineage, a red engine start push-button in the dash.

Dodge Challenger Blacktop show vehicle sketch (copyright image)

Dodge Challenger Blacktop

A menacing development from the minds of the Mopar Underground design team. The Dodge Challenger Blacktop began life as a 2009 Dodge Challenger R/T equipped with a 5.7-litre Hemi V-8 and six-speed manual transmission. Mopar Underground added custom-made spoilers and front brow. To finish off the look, a black-on-black racing stripe paint scheme was added. The stance and superb handling characteristics are accomplished by the Mopar coil-over suspension and strut tower brace. Blacktop rolls on massive 22-inch Dodge Viper wheels from Factory Reproductions wrapped in Dunlop tyres measuring 265/35 R22 front and 305/30 R22 rear. To ensure the powertrain can keep up with the suspension, under bonnet performance is enhanced. The addition of Mopar components, including a cat back dual-exhaust, cold air intake, allow the Hemi V-8 to breathe easy. The interior has been enhanced with 'Katzkin' leather seating finished in bright red plus a Mopar Kicker audio system for premium sound.

Dodge Challenger Targa show vehicle (copyright image)

Dodge Challenger Targa

The Dodge Challenger Targa is a full-blown competition car that raced and completed the infamous Targa Newfoundland race this year. “Samantha” started life as a Mopar Challenger drag race package car. Many features were borrowed from the Dodge Viper, but the most noticeable is the snakeskin green paint. To keep the front end down, a Mopar chin spoiler "Splats" developed in a full scale wind tunnel, was added to the front of the car. Mopar gauges keep a close eye on the vital signs. The Mopar bonnet is equipped with a scoop to make room for the 540-horsepower, 490 lb. ft. of torque, 392 Hemi V-8 Mopar crate motor. Matched to a Tremec six-speed manual gearbox, the engine blasts power to the rear wheels through a production 2009 modified gear ratio in the rear end. An abundance of fade resistant stopping power comes from Stop-Tech brakes. Up front, the six-piston calipers clamp 380-millimetre rotors, while in the rear, four-pot calipers work with 355-mm rotors. Developed by KW, the race suspension and brake upgrades came from a proven winner — the Dodge Viper ACR, which just broke the production car lap record at the world-renown Nurburgring in Germany. With only a few exceptions, the Dodge Challenger Targa was built using parts available through Mopar.

Dodge Ram TRXtreme show vehicle sketch (copyright image)

Dodge Ram TRXtreme

The 2009 Dodge Ram TRXtreme plays up the off-road capabilities of the 2009 Ram TRX package. Starting life with a quad cab TRX-4 off-road truck, it was easy to upgrade this truck to a serious off-road machine. Mopar Underground design team added 4.5-inches of extra ground clearance using a Mopar lift kit. This made room for Mopar polished and forged 20-inch wheels wrapped in BFG 37X12.50’s. The paint is a bright yellow and mineral grey two-tone incorporating a mud splash theme. A set of Mopar wheel flares, a wheel-to-wheel Mopar tube step and a box rail are painted to match the theme. Rearward visibility comes from the Mopar aftermarket telescoping mirrors, which extend when needed. The one-off steel bonnet with cooling louvres and larger grille take care of any heat issues that may arise under severe use. A bed accessory system from Mopar holds off-road gear and a Mopar tuned dual exhaust system gives an impressive growl. Interior features include a Mopar navigation system, DVD head restraints and Mopar leather seats by Katzkin.

Dodge Ram R/T show vehicle sketch (copyright image)

Dodge Ram R/T

The Dodge Ram R/T starts off with a 2009 Ram Sport with a 380-horsepower, 5.7-litre Hemi V-8, a 4.10 gear and a high stall converter, which rockets the truck to impressive times. With this blank canvas, Mopar Underground designed a Dodge Challenger-inspired version of the Dodge Ram. On the performance side, a Mopar cold-air intake kit to keep the engine breathing and a Mopar dual exhaust system with a performance rumble. The exterior is painted classic B5 blue with a Mopar dual-snorkel aluminium bonnet and carbon fibre accent stripes. Dropped chassis is possible with a concept Mopar air suspension kit. The look is made more evident by the body kit, consisting of sill and box pieces, finished up with a chin spoiler. For wheels, concept Mopar 22-inch Alcoas wrapped in 285/45R22s in front and 305/40R22s in the rear. A Mopar hard tonneau cover and a unique integrated spoiler are combined with the Mopar bed mat showing an ambient under-rail LED lighting system. The interior features Katzkin leather seats with body colour stitching to match the instrument panel and steering wheel. A set of Mopar Pedals are installed, adding to the performance look and capability.

Dodge Ram Sportsman show vehicle sketch (copyright image)

Dodge Ram Sportsman

The most noticeable aspect of the 2009 Dodge Ram Sportsman show vehicle is the unique blowing-leaves paint scheme inspired by a new interpretation of traditional camouflage designed by Mopar Underground. The paint is protected by a set of accent Mopar wheel flares and running boards with an integrated step. The Sportsman features Dodge’s exclusive RamBox storage system, filled with plenty of outdoor gear, and the bed rail system holds a cargo rack for additional cargo capacity. The Mopar telescoping trailer tow mirrors aid in rear visibility and match the colour theme. The vehicle gets the right stance and added capability with a Mopar two-inch lift kit supported by Mopar polished and forged 20-inch wheels with 33-inch tyres. You’ll never get lost with the Mopar navigation unit, but if you do you will be able to enjoy Sirius® Satellite TV or movies on the Mopar head restraint DVD system. Sit back and relax in the perforated leather Mopar seats by Katzkin, embroidered with the Sportsman logo. The steering wheel and door pulls have been trimmed to match, and the Mopar ambient lighting system gives a unique glow to the interior.

Dodge Ram Mopar Street Package show vehicle sketch (copyright image)

Dodge Ram Mopar Street Package

Using a 2008 Dodge Ram Sport, the exterior blackberry paint really plays up the Dodge Ram Mopar Street Package. This Mopar Underground concept truck features a Mopar body kit consisting of sill extensions and a chin-spoiler. A slight Mopar body drop/leveling kit and Mopar concept 22-inch polished Alcoa forged wheels add to the appearance. A Mopar high-style hard tonneau cover blends with the truck. To add to the aggressive look, the Mopar all-aluminium dual-snorkel bonnet sits over the 390-horsepower Hemi V-8, which is backed with a Mopar tuned dual-exhaust. The theme is continued in the interior with Mopar ambient lighting. Mopar suede and leather seats trimmed with premium piping and stitching add to the high-end feel of the truck. The steering wheel and door pulls are trimmed to match for a complete package. Entertainment is delivered via a Mopar DVD head restraint system and a Mopar-kicker audio system that will blow you away. The bed is also dressed with a Mopar bed rug and under-rail accent LED lighting.



Other Dodge content: here.

Other Chrysler Group content: here.

Other concept vehicle content: here.

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