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Austria's One Million Chryslers
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Almost 15 years after the first Chrysler Voyager rolled off the production
line in Graz, Austria, in 1991, DaimlerChrysler's Chrysler Group celebrated a
milestone of one million Chrysler and Jeep vehicles "Made in Europe." The one
millionth vehicle was a Jeep Grand Cherokee, Chrysler Group's top-selling model
outside North America. If placed end to end, the line of Chrysler and Jeep
vehicles that have been assembled in Graz would stretch from the northern-most
point of Norway (Nordkap) to the south of Italy (approximately 5,000 kms). "This is a key milestone for the Chrysler Group," said Thomas Hausch,
Executive Director of International Sales and Marketing. "We are experiencing an
unprecedented sales success outside of North America with 17 consecutive months
of year-over-year sales increases and our manufacturing operation in Graz,
Austria is a key component of this success." Vehicle production in Graz began with the founding of Eurostar in 1990, a
joint venture between Chrysler and Steyr-Daimler-Puch Fahrzeugtechnik, now Magna
Steyr Fahrzeugtechnik (MSF). Eurostar produced three generations of the Chrysler
Voyager minivan and for a short period of time, the Chrysler PT Cruiser, before
being sold to Magna Steyr in 2002. Production of the Jeep Grand Cherokee began at Steyr-Daimler-Puch in 1994
under a contract manufacturing agreement with DaimlerChrysler Management Austria
(DCMA). Since then, three generations of the Jeep Grand Cherokee have been built
in Graz. Today, MSF assembles six Chrysler Group vehicles for delivery to almost all
markets outside of North America where Chrysler Group operates. They are the
Chrysler Voyager, Grand Voyager, Chrysler 300C Sedan, 300C Touring, Jeep
Commander and Jeep Grand Cherokee. The plant also assembles the high-performance
Chrysler 300C SRT8 and the Jeep Grand Cherokee SRT8 models. In addition to the
manufacturing operations at the Graz facility in Austria, Chrysler Group also
produces Chrysler Crossfire vehicles in Osnabrueck, Germany. "We are playing a key role in helping Chrysler Group's international product
offensive," said Brenda Muellner, Managing Director-DCMA. "We have unique
expertise, knowledge and understanding of the customers' needs around the world
and have produced these vehicles with the level of quality and features that is
demanded in both European and other key markets outside of North America." While most of the parts that are common with the North American models are
supplied from the U.S., DCMA purchases vehicle components outside NAFTA
amounting to approximately 50% of the material costs of the unit. DCMA and its
70 employees retain control of the parts and inventory, oversee MSF as it
assembles and delivers the vehicles and ensure that all parts built into
vehicles meet Chrysler Group quality standards.
Open five days a week and working in three shifts around the clock, the Graz
facility produces between 80,000 and 90,000 Chrysler group vehicles annually,
employing flexible manufacturing techniques. MSF's plant has two body shops for
the first part of the body build, but one single production line. The Plant
assembles petrol, diesel and left- and right-hand-drive vehicles for world
markets. "The production system is totally flexible, so a Chrysler Voyager could come
after a Jeep Grand Cherokee, followed by a Commander, then a Chrysler 300C. This
helps us to adjust quickly in order to meet the market demand," said Muellner.
"The dedicated, well-trained workforce and cooperation between the different
groups allowed the plant to reach this one-million-unit milestone." Chrysler Group sells and services vehicles in more than 125 countries around
the world and Chrysler Group sales outside North America currently account for
approximately seven percent of the Company's total global sales. Vehicles
available range across all three Chrysler Group brands, with limited
availability on some trucks and SUV models. The Company's operations outside
North America have been experiencing year-over-year sales increases since 2004.
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