The distinctly styled A-class car will be initially targeted to markets outside of U.S. and Canada, starting in mid-2009.

The production model will carry the spirit of the expressive Beat concept, offering compact, city-friendly dimensions and a small-displacement engine that delivers excellent fuel economy. It adds further depth and breadth to Chevrolet’s global line-up, which is sold in more than 90 countries, giving the brand a leadership position in the segment – the fastest-growing automotive segment in many regions around the world.

“Fuel solutions and great-looking cars are at the core of Chevrolet’s values, and this new production model aligns perfectly with those tenents,” said Peper. “It will be truly global, built around the world for a variety of diverse markets.”

The Beat was developed primarily at GM’s Design Studio in Bupyeong, South Korea, with input from GM’s global network of designers and GM’s Korean 'branch', GM Daewoo. As South Korea is a primary market for this new car, production will begin there.

Beat beginnings

Designed to evoke the mood of a speedy micro import tuner, the Beat concept debuted at the 2007 New York Motor Show, along with two other concepts, Groove and Trax. All were designed to appeal to young car buyers in urban markets, infusing the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

The Beat concept was designed and built leveraging GM’s Global Product Development process, using best practices from around the world that integrate design, engineering, powertrain and manufacturing organisations to ensure each vehicle programme meets its quality, timing and business targets, yet is responsive to the needs in regional markets.

As part of its global product development process, GM is growing the skills and capabilities of its design and engineering centres around the world, using key tools and technologies, such as a global virtual design and engineering network, that allow engineers and designers to collaborate with each other worldwide.