Chevrolet at SEMA
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Chevrolet Camaro Red Flash
Chevrolet Cruze Z-Spec
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4th November, 2010
At this week’s annual SEMA Show in Las Vegas (USA), Chevrolet
will showcase how new designs, technologies and accessories can inspire aftermarket customisers to elevate
the driving, visual and environmental appeal of the brand’s new products.
Chevrolet’s SEMA exhibit will introduce a new concept for a cohesive design approach to Chevy accessories
and the best of the aftermarket, with a trio of show cars featuring the brand’s new family of small cars. The
Z-Spec Concept represents Chevrolet designers’ ideas for a potential line of accessories, and will be
showcased via concept versions of the all-new 2011 Chevy Cruze compact, as well as the new Volt extended-range
electric vehicle and the future Chevy Spark mini-car.
Chevrolet will debut concepts that extend the design and performance attributes of its performance cars,
with a series of Camaro and Corvette concepts, including show cars emphasising new expressions of each car’s
track capabilities. Chevrolet will announce two new special edition models for Camaro that will be produced in
2011, the Camaro Synergy Series 2011 and XM Accessories Appearance Package.
Two additional Camaro models will debut as SEMA concepts, the Camaro Red Flash and the Camaro SSX Track Car,
each containing a blend of Chevrolet Accessories and new concepts from Chevrolet designers. Two Corvette
concepts, the Z06X Track Car and Corvette Jake will debut, offering different expressions of the car’s track
accomplishments.
“SEMA 2010 provides an ideal platform to Chevy to showcase new products like the all-new Cruze compact
and the revolutionary new Volt,” said Chris Perry, vice president of Chevrolet marketing. “Car and
truck enthusiasts have a natural connection to Chevrolet, and we intend to extend that with new design
concepts and accessories aiming to make our products even more inspiring to customisers.”
GM Performance Parts will use SEMA as a platform to expand its series of E-ROD crate engines, the only
high-performance V-8 engines that are designed to meet new emissions regulations being enacted in many states
for vintage and classic cars.
This year, the SEMA Show is held 2nd-5th November at the Las Vegas Convention Centre for after-market
industry professionals holding advanced purchased tickets.
IN DETAIL
2011 CHEVROLET CAMARO RED FLASH SHOW CAR
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Chevrolet Camaro Red Flash
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The design of the all-new Chevrolet Camaro has been acclaimed by critics and celebrated by sports
car buyers. With that appeal as a springboard, Chevrolet designers made the Red Flash Camaro SS Show Car
to extend Camaro’s look – and even its sound – to a new level.
Red Flash combines Chevrolet Accessory parts available today with some specially designed new concepts
from the design studio, resulting in a unique new Camaro statement. Its Red Jewel exterior colour is
accented with grey heritage stripes and grey-accented 21-inch wheels. Under the bonnet, a Chevrolet
Accessory air intake kit and, out back, the accessory exhaust kit, enhance the car’s performance, style
and sound.
“The Camaro Red Flash is the opposite of a ‘sleeper’ on the street,” said Adam Barry, lead
designer. “From every angle, it looks and sounds like the high-performance sports car it is. It’s a
model for the enthusiast who doesn’t want to hide his performance aspirations.”
It also wears Chevrolet Accessory body-colour ground effects, high-wing rear spoiler with
black-painted stanchions and other grey accents. A lowered suspension lends a more aggressive stance.
Inside, the Red Jewel features an Ebony leather-trimmed cabin with titanium stitching and red accents
on the seats. There’s also a custom steering wheel, racing-style pedals and red LED lighting for the door
trim.
VEHICLE HIGHLIGHTS
Exterior:
- Red Jewel colour
- Heritage bonnet stripes in grey
- Chevrolet Accessory high-wing rear spoiler (body colour with black stanchions)
- Chevrolet Accessory ground effects (body colour)
- Chevrolet Accessory 21-inch wheels with grey inserts
- Camaro badges with chrome edges and grey inserts
- Body-colour antenna
Interior:
- Ebony leather with titanium stitching and red accents on the seats
- Prototype Chevrolet Accessory racing-style steering wheel with flat bottom
- Red LED lighting in door trim
- Red footwell and cupholder lighting
- Chevrolet Accessory racing pedal kit
- Chevrolet Accessory floor mats and cargo mat
Performance:
- LS3 6.2L V-8 with Tremec TR6060 six-speed manual transmission
- Chevrolet Accessory air intake and exhaust systems
- Chevrolet Accessory engine cover in Red Jewel
Chevrolet Accessory Hurst shifter with custom stone-colour stitching on the boot and shift knob
2011 CHEVROLET CORVETTE JAKE EDITION CONCEPT
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Chevrolet Corvette Jake Edition
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He started off as a discreet logo in 2005 that symbolised a tenacious attitude of the Corvette Racing team
and ever since, the skull mascot known as Jake has grown to embody the determination and triumphs of the team.
Now, Chevrolet designers have made the Corvette Jake Edition Concept, a special Grand Sport convertible concept
vehicle that celebrates Corvette’s racing spirit.
The Corvette Jake Edition is a Grand Sport Coupe, with Z06 wheels featuring the Competition Grey finish. The
matt Jake bonnet graphic from the GT1 commemorative model adds a subtle visual statement, while a host of other
accessories round out the car’s unique appearance. Most of the parts added to this special Grand Sport are
available as Genuine Corvette Accessories or through any American Chevrolet dealer’s parts department.
“Jake is more than the mascot for Corvette Racing, he personifies the Corvette spirit,” said Dave
Ross, design manager. “We designed this concept to demonstrate how any enthusiast could create his own Jake
special model with parts available from any Chevrolet dealership.”
Some of the accessories used to make the Corvette Jake concept are not currently available, but are planned
for future release, including Jake-logo floor mats, console lid, wheel centre caps and more. Other parts,
including the bonnet graphic and Z06 wheels, are offered as Genuine Corvette Accessories.
“The Corvette has long inspired car enthusiasts to personalise it. The Jake concept shows one very unique
way to do it,” said Ross. “With the great variety of accessories and other parts available, there’s
virtually no limit to how you can make your Corvette stand apart from all others.”
VEHICLE HIGHLIGHTS
Exterior:
- Black colour
- Corvette Z06 wheels in Competition Grey
- “Corvette”-logo windshield header graphic (concept)
- GT1 Championship Edition Jake-logo bonnet graphic
- Jake-logo wheel centre caps (future)
- Jake-logo guard badge (concept)
- Jake-logo under bonnet blanket and lighting package (future)
- Chevrolet Accessory full-width rear spoiler in Cyber Grey
Interior:
- Ebony leather with titanium stitching and red accents on the seats
- Chevrolet Accessory interior trim kit
- Chevrolet Accessory racing pedal kit
- Chevrolet Accessory “Jake” floor mats (future)
- Chevrolet Accessory “Jake” console lid (future)
Performance:
- LS3 6.2L V-8 with Tremec TR6060 six-speed manual transmission
Chevrolet Accessory Tech-pattern engine cover
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