GM's new car for China
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General Motors
28th November, 2010
The first Baojun 630 from SAIC-GM-Wuling (SGMW), one of GM
China’s main joint ventures, rolled off the production line on 22nd November 2010 in Liuzhou, Guangxi.
Baojun is SGMW’s new brand of passenger vehicles that will be sold across China. The initial model, the
Baojun 630, goes on sale in early 2011 through a new network of "Baojun" dealers.
The compact sedan was developed locally using GM technology. It features an efficient GM powertrain that
meets all local emission standards as well as the Euro IV standard. Although atmospheric pollution
continues to be a major problem for China, GM aren't implementing Euro V standards for local vehicle
emission levels.
“We carefully studied the market and customers,” said Kevin Wale, President and Managing Director
of the GM China Group. “Quality, design, fuel economy and durability were made a focus to appeal to local
car buyers, particularly first-time buyers in the nation’s second- and third-tier markets.”
According to SGMW General Manager Shen Yang, “The Baojun brand will make SGMW a more competitive
auto maker as we roll out a full line-up of passenger vehicles under the nameplate in the coming years. We
have high expectations for the brand and our first model, the Baojun 630, which will compete in the middle
range of the passenger car segment – the industry’s fastest growing.”
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The Baojun 630 will be manufactured at SGMW’s facility in Liuzhou, which has an initial annual capacity
of more than 100,000 vehicles. The facility has adopted GM’s Global Manufacturing System (GMS).
SGMW, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling
Motors, was launched in 2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region. SGMW currently
manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi.
In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming the only car maker in China to
sell more than 1 million vehicles in a single year. It has been the sales leader among Chinese mini-vehicle
producers for four consecutive years. In the first 10 months of 2010, SGMW sold a record 1,058,346
vehicles.
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