Danish hi-fi and electronics specialist Bang & Olufsen has developed a state-of-the-art sound system for the flagship Audi A8, setting new standards even in the top most luxury segment.

Audi will showcase its first vehicle with the "B & O Advanced Sound System" on board at the Frankfurt IAA Motor Show 2005. The system will be available at the end of 2005/beginning of 2006.

Design innovation, combined with advanced technology and the highest quality materials and finish are the key factors that influenced business partners Audi and Bang & Olufsen to collaborate on the project.

The system has been built into the design of the new Audi A8 and specifically adapted to the conditions inside the car. It provides an unique musical experience, achieved by combining the use of Acoustic Lens Technology, exclusively licensed to Bang & Olufsen and digital patented ICEpower technology.

The Audi A8 is the sportiest limousine in the luxury segment thanks to its trend-setting styling and technology, representing the highest level of automotive manufacturing in all areas. The aluminium Audi Space Frame body, the quattro permanent all-wheel drive and the Multi Media Interface (MMI) are just three examples of the proverbial Audi "Vorsprung durch Technik".

Thanks to the partnership with Bang & Olufsen, this automotive progress now has an acoustic dimension with the development of the Advanced Sound System. The system, which is developed exclusively for the A8, pays heed to the actual acoustic characteristics of the car interior, such as internal space, shape and materials used. Factors including driving speed, the corresponding wind effect and friction between asphalt and tyre are also taken into account.

A perfect sound quality is achieved in the A8 with a total of 14 active high-end loudspeakers, B&O Acoustic Lens Technology and more than 1000 Watts of amplifier power.

Exclusively designed for the Audi A8, the loudspeaker cabinets are made from anodised aluminium, the very same material used in the construction of the sporty luxury saloon's body.

Active speakers, each with its own individual amplifier, are housed within the cabinets. This means that the sound properties can be adjusted accurately in accordance with the precise function of the speakers within the overall concept.

All loudspeakers are housed in closed cabinets, allowing each speaker to be controlled irrespective of where it is mounted. This elaborate technology eliminates any disturbing resonances.

The sound system is also music to the eyes. Its design dovetails beautifully with the sporty and luxurious A8 ambience, providing it with a highly artistic feel. When the system is activated, two lens speakers automatically emerge from the dashboard, giving perfect sound to every seat in the car with precisely aligned horizontal emissions. Here, the fascination of visual technology is combined with the acoustic brilliance of the new Bang & Olufsen Advanced Sound System.