Audi’s managing director, Joerg Hofmann says the brand is focussed on strong market growth and South Australia is a state with clear potential for this increase, with sales up 21% in 2007, in particular, sales of the sporty TT Coupe.

“Audi has had a very strong start to 2008 with growth of 36 percent year-to-date. The introduction of several key new cars later in the year, including the all-important A4 will further boost the brand’s image and sales nationwide,” Mr Hofmann said.

“New product is a key strength of the Audi brand and the onslaught of new models arriving in Australia this year will cement our reputation as an innovator and a brand focussed on sporty performance,” he added.

With the R8, A5/S5 and new A4, the full Audi line-up also includes the A3 Sportback, A8, the new A6 2.8 Le Mans edition, A6 allroad quattro, Q7 4.2 TDI, and the TT Coupe.

“Audi Australia finished 2007 with another record, and we have continued this success into 2008 with record sales in January and February. Our continuing growth and success in this market places us in a strong position to secure exciting highlight cars to continue to showcase the brand in a high-profile way Down Under,” Mr Hofmann said.