With the new Alfa Romeo 147 just a matter of months away, Alfa Romeo has reduced the price of the existing 147 to $35,000 for the Alfa 147 five door.

"The Alfa Romeo 147 has always offered outstanding value for money, but this price places it in a different league, which makes this a once in a lifetime offer" explains Kevin Wall, General Manager for Alfa Romeo in Australia. "It's more than just a matter of equipment, too. At this price level, most of the Alfa 147's direct rivals have 1.6 litre engines. The Alfa 147 not only has a 2.0 litre engine, it is the acclaimed Alfa Romeo Twin Spark race bred engine that pumps out 110 kW."

The Alfa Romeo 147 is well equipped. Standard equipment includes ABS with Electronic Brakeforce Distribution; driver, passenger side and window airbags; Alfa Code anti-theft immobiliser; Traction Control (ASR); Vehicle Dynamic Control (VDC) and front and rear fog lights to cover off safety features. For luxury and comfort there is automatic dual-zone climate control AirCon; alloy wheels; cruise control; power steering; electric windows & side view mirrors; remote control boot release and a digital CD audio system with controls on steering wheel.

"So there can be no doubt that the Alfa 147 offers cracking performance, high levels of equipment and, at $35,000, an amazing price," says Kevin Wall. "But what is the real deal-clincher is how the 147 looks, inside and out. The Alfa Romeo 147 remains as fresh and good looking today as the day it was awarded the European Car of the Year title."

"That award-winning styling is both timeless and modern; it is both beautiful and aggressively sporting. Inside is classic Italian sports car, from the sports seats to cowelled instruments. The Alfa Romeo 147 has already been described as an all-time classic and this price it's never been easier or more painless to get into classic car ownership!"

The $35,000 recommended retail price applies to the Alfa Romeo 147 five door with cloth seats. It does not include on-road, dealer or statutory charges.