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2006: Second Best Sales Year, Ever!
8th January, 2007 | |||||
The Australian automotive industry has posted its second highest annual sales
total on record. Only the year 2005 has beaten the sales total for 2006. Preliminary figures released recently by the Federal Chamber of Automotive
Industries (FCAI) show that a total of 962,521 cars, trucks and buses were sold
in Australia in 2006. This figure is expected to rise by approximately 200 when the December sales
results of a heavy commercial vehicle distributor are included. The result is 2.6 per cent down on the record of 988,269 set in 2005, but
still 7,292 up on the previous record set in 2004. Chief Executive of the FCAI Peter Sturrock said that the result was excellent
given the combined effects of interest rates and fuel prices. "The rise and fall of fuel prices during 2006 was as unpredictable as it was
dramatic and interest rate speculation created further uncertainty among
consumers, so in those circumstances sales were encouragingly strong," he
said. The fastest growing brand in Australia in 2006 was Aston Martin, who reported
their sales increase as a particularly healthy 91.4% during a very busy 2006. The
brand registered 111 cars in 2006, compared to 58 in 2005. Toyota was the best-selling brand in 2006 for the fourth year in a row with a
22.2 per cent share of the total market. It was followed by Holden (15.2 per cent), Ford (11.9 per cent) and Mazda
(6.6 per cent) – their finishing positions unchanged from 2005. Mitsubishi (5.6 per cent), Nissan (5.5 per cent) and Hyundai (4.8 per cent)
dropped one spot each – all three leap-frogged by Honda (5.6 per cent) in an
extremely tight sales tussle. Volkswagen moved into the top ten by taking the spot previously held by
Kia. The 2006 results show some significant changes in the sales mix between
vehicle segments. Light car sales rose by 20,196 or 21.1 per cent while Small car sales
remained much the same, up 1,345 or 0.6 per cent. "Light cars became more popular last year, not just because they were more
fuel-efficient, but because they were roomier, more practical and better
specified for the money than ever before" said Mr Sturrock. The Large car segment and the Medium SUV segment both suffered significant
slowdowns – falling by 30,775 and 10,632 sales respectively. In contrast to the apparent move to smaller vehicles was the strength of the
Luxury SUV segment, which grew 1,739 or 10.5 per cent. "Australians have not fallen out of love with large cars and in common with
almost every other market in the world it is likely that we will continue to buy
the most space, power and performance that we can afford." Mr Sturrock pointed to the success of the 4X4 utility/Cab Chassis segment
which grew by 4,911 vehicles or 7.8 per cent. "We think many of these four-wheel drive utes are being bought as much for
private use as a tool-of-trade," he said. The buoyancy of the segment was in contrast to the Light Truck market as a
whole, which declined slightly by 6,087 vehicles or 3.6 per cent. The FCAI is forecasting a steady outlook for 2007 with motor vehicle sales of
970,000. This would make 2007 the second best year of sales ever, if the projection
is met. "Notwithstanding recent rises, interest rates remain relatively low by
historical standards and most new motor vehicles offer consumers compelling
value for money, so we believe the market will continue to travel at its current
high speed," he said. Look for a coming article from the Next Car team that will disclose the
winners and losers for 2006. |
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